Reinventing an industry
one key at a time.

We Believe

A piano can strike a chord visually as well as musically,
and buying one should be as effortless as playing a single key.

Who are we?

Celebrating nearly 100 years in the musical instrument industry spanning three generations, the Caruso family has built a wealth of experience serving musicians at all levels – from absolute beginners to seasoned professionals – by helping them find the right instrument for their needs.

Why Sonnova?

The way most pianos are sold is stuck in a bygone era. Most piano makers are locked into selling their pianos via a network of local dealerships which were established well over 100 years ago in many cases. It works for manufacturers and dealers because it helps keep competition to a minimum, keeping prices high and selection limited.

Sonnova is here to change that. We’re creating a new brand and a whole new piano buying experience, all centered on the belief that a piano can strike a chord visually as well as musically, and buying one should be as effortless as playing it.

How are we different?

100% Online

No trips to the showroom, no high-pressure salespeople, no haggling.

Direct-to-Consumer Pricing

By eliminating the middleman and connecting directly with consumers, we can offer you beautiful instruments at truly amazing prices.

Easy “White Glove” Delivery

We’ll take care of the entire delivery process for you, start to finish.

Colorful Finishes

Express yourself with bold colors to fit your decor.

Now available!

Our debut model is now in stock and ready to ship. More exciting options are arriving soon. Email us at info@sonnovapiano.com to learn more.